Results tagged “marketing” from Quintessential Resumes and Cover Letters Tips Blog

This posting is a guest entry from the Career Doctor, Randall S. Hansen, PhD:

Orlando writes: I have recently moved to New York City. I have 4 solid years of web development/programming and design experience. I have also worked 2 years, out of the 4 years, as a web-development consultant. On top of my experiences and skills, I am still pursuing my first bachelor’s degree in computer information systems.

For some reason, I am experiencing difficulties in finding a job in New York. I have been sending resumes for more than a month now and generated only one interview, but another candidate was selected. I was wondering if this is because I don’t have my degree yet or is it my resume? How long does it usually take, on average, for someone to hear from companies?

Please help me. I would really appreciate any suggestions you can give me on how to get interviews with companies.


The Career Doctor responds: Job-hunting is all about marketing and selling — and being more aggressive in hunting down job opportunities than other job-seekers. One of your biggest problems is a common one among job-seekers — applying for jobs and then sitting back waiting for the phone to ring. And as you have discovered, job-hunting just does not work that way. You need to get on the phone (or via email if you applied for jobs using email) and call every company you have not heard from and see what the status of your application is — and ask for interviews where appropriate.

I don’t know what method you are using to find job leads, but if you are relying only on job ads — either job postings on Web sites or in help wanted ads in New York area newspapers — you need to move your job search up quite a few gears. Have you joined any professional or social organizations since you moved to New York? Do you have friends or family in New York? I ask because networking is the best method to find strong job leads.

Learn more about networking by going to Quintessential Careers: The Art of Networking.

Don’t get discouraged, but don’t sit at home waiting for a phone call. Pound the pavement. Make your own opportunities.

Finally, one other great source for understanding the importance of marketing in job-hunting is my article: Using Key Marketing Tools to Position Yourself on the Job Market.


Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

Difficulty Landing Job After Relocation

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This posting is a guest entry from the Career Doctor, Randall S. Hansen, PhD:

Orlando writes: I have recently moved to New York City. I have 4 solid years of web development/programming and design experience. I have also worked 2 years, out of the 4 years, as a web-development consultant. On top of my experiences and skills, I am still pursuing my first bachelor’s degree in computer information systems.

For some reason, I am experiencing difficulties in finding a job in New York. I have been sending resumes for more than a month now and generated only one interview, but another candidate was selected. I was wondering if this is because I don’t have my degree yet or is it my resume? How long does it usually take, on average, for someone to hear from companies?

Please help me. I would really appreciate any suggestions you can give me on how to get interviews with companies.


The Career Doctor responds: Job-hunting is all about marketing and selling — and being more aggressive in hunting down job opportunities than other job-seekers. One of your biggest problems is a common one among job-seekers — applying for jobs and then sitting back waiting for the phone to ring. And as you have discovered, job-hunting just does not work that way. You need to get on the phone (or via email if you applied for jobs using email) and call every company you have not heard from and see what the status of your application is — and ask for interviews where appropriate.

I don’t know what method you are using to find job leads, but if you are relying only on job ads — either job postings on Web sites or in help wanted ads in New York area newspapers — you need to move your job search up quite a few gears. Have you joined any professional or social organizations since you moved to New York? Do you have friends or family in New York? I ask because networking is the best method to find strong job leads.

Learn more about networking by going to Quintessential Careers: The Art of Networking.

Don’t get discouraged, but don’t sit at home waiting for a phone call. Pound the pavement. Make your own opportunities.

Finally, one other great source for understanding the importance of marketing in job-hunting is my article: Using Key Marketing Tools to Position Yourself on the Job Market.


Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

A Quick Guide to Resume Lengths

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Among the resume “rules” you may have heard is the one in which resumes should be limited to one page. While it’s true that most entry-level job-seekers should try to limit their resumes to a single page, this length is rarely appropriate for those at senior and executive levels. Top-level job-seekers will find it virtually impossible to capture the breadth of their experience and accomplishments in a single page, and some employers expect longer resumes from those candidates, sometimes up to five pages. In a 2007 survey by Accountemps, a specialized staffing service, only 7 percent of senior executives from human resources, finance and marketing departments favored one-page resumes for executives, while 61 percent favored two pages. Respondents were receptive to three-page resumes for executive roles, with nearly a third (31 percent) citing this as the ideal length.

One-page resumes can be useful for candidates in certain situations, such as networking, in which the job-seeker wants to give potential network contacts a thumbnail glance at his or her career.

A summary of guidelines on resume length:

  • One page is usually preferred for college students and new grads, but those with rich campus backgrounds and work/internship experience may need two pages.
  • Two-page resumes are suitable for many job-seekers.
  • Three or more pages may be required at the senior level.
  • Job-seekers should never sacrifice readability (tiny type, narrow margins) just to squeeze a resume into a certain number of pages.
  • When a resume spills onto an additional page, it should fill up at least half of that page. If not, try to condense.

See our article, The Scoop on Resume Length: How Many Pages Should Your Resume Be? for a variety of opinions and guidelines on resume length.


Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

Avoid rambling on too long in your cover letter or telling the story of your life/career. Keep you letter as brief as possible. Never, never more than one page. Keeping to four or five paragraphs of no more than three sentences each is a good guideline.

Using bullet points in the letter is a good way to break up blocks of text and interest the reader. Some job-seekers tend to use their cover letters to provide a narrative of their life or career. That’s not what the letter is all about; it’s a marketing tool that should focus on the qualifications that will sell you to the employer. Your letter should answer the question that the employer will be asking while reading the words you’ve written: “Why should I hire this person?” Answer with your Unique Selling Proposition . Use simple language and uncomplicated sentence structure. Ruthlessly eliminate all unnecessary words.


Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

About this blog

The Quintessential Resumes & Cover Letters Tips Blog provides daily suggestions for making your resume, cover letter, and other career-marketing communications as effective as they can be. Need professional help with your job-search materials? Visit Quintessential Resumes & Cover Letters, powered by About Jobs Resume Writing Service.
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