In the second paragraph of a cover letter, compliment the employer on what the organization has done right and what you admire about it, writes Deborah Brown-Volkman, president of Surpass Your Dreams, Inc. a career, life, and mentor coaching company. “Sincere flattery goes a long way and shows that you have taken the time to get to know the employer in more detail.” Brown-Volkman advises thinking about the phrase, “I like your company because…”
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