Results tagged “branding” from Quintessential Resumes and Cover Letters Tips Blog

Branding is best defined as a promise of the value of the product… a promise that the product is better than all the competing products… a promise that must be delivered to be successful. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image — with results to match.

In a resume, branding can be executed through at least three components. Look for the first of these in tomorrow’s entry or read our article Branding Your Resume.

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Keeping your executive resume to two pages is one of the trends executive resume and branding expert Meg Guiseppi writes about in her article for Quint Careers, Five Top Trends for Executive Resumes. Guiseppi suggests that to accommodate the need for brevity, pare down and consolidate all your great achievements and qualifications into a quickly readable communication. Provide deeper slices of success “stories” in collateral one-to-two-page documents — Leadership Initiatives Brief, Achievement Summary, Career Biography, Reference Dossier, etc. These companion documents can be crafted to stand alone for networking purposes.

[Editor’s note: For a variety of opinions on lengths of executive resumes, please see our articles The Scoop on Resume Length and Top 30 Executive Resume Pet Peeves of Hiring Decision-makers — Part 1.]

Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.