Results tagged “branding statement” from Quintessential Resumes and Cover Letters Tips Blog

Completing our series of sample resume branding statements in this blog (you can see all of them and read our article Branding Your Resume).

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Positioned to deliver visionary leadership and strategic direction to the Chemical Engineering industry in senior-level position in manufacturing, research and development, and knowledge exchange systems.

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Uniquely positioned to deliver exceptional results in business-process management, solutions implementation, and service delivery, combined with expert-level technical proficiencies in a Project Management capacity.

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Positioned to deliver exceptional marketing and product-management outcomes through solid foundation of experience and success in key leadership roles in marketing, e-commerce, and technology industries.

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Positioned to provide leadership through solid foundation of accomplishments in finance, accounting, and customer service in a Director of Finance capacity as part of a senior-level management team.

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Uniquely positioned to deliver extraordinary outcomes in financial management opportunities.

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PRODUCT DEMONSTRATOR AND BRAND REPRESENTATIVE

Prepared to contribute enthusiastic sales support and provide “face-of-the-brand” recognition to your marketing campaign.

Even more (formatted) resume branding statement samples and ways to sharpen your resume’s focus can be found in our Resume Branding Statement Samples.

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Continuing our series of sample resume branding statements in this blog over the next several days (you can see all of them and read our article Branding Your Resume).

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Eager to contribute fresh degree in Environmental Science and strong applicable field experience to your organization in a hands-on testing and evaluative capacity.

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Delivering out-of-the-box project-management leadership utilizing state-of-the-art methodologies and collaborative brainstorming strategies that culminate in exceptional operational outcomes.

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Well prepared to provide executive-level administrative support and contribute to optimized work product delivery through solid skills in organization, communication, and negotiation.

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Providing executive-level administrative support services through strong interpersonal skills, unsurpassed organizational abilities, face-of-the-department front-line professionalism, and highly successful career experiences.

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Ideally positioned to contribute exceptional teaching and curriculum-planning skills, in conjunction with 15+-year career of professional cosmetology achievement, to your organization in a teaching capacity.

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Positioned to deliver visionary leadership and strategic direction to the Chemical Engineering industry in senior-level position in manufacturing, research and development, and knowledge exchange systems.

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Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

A “headline” atop your resume usually identifies the type of job you seek. The headline and branding statement are often used in combination, as shown in some of the examples below. Find more samples in this blog over the next several days or read our article Branding Your Resume.

Poised to apply strong leadership, entrepreneurial, and business-development background as a successful MBA student.

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TOP-PRODUCING SALES PROFESSIONAL
Positioned to draw on record of achievement and success to deliver exceptional sales results that maximize unequivocal strengths as outstanding, top-producing sales professional.

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RECEPTIONIST
Poised to contribute strong interpersonal, communications, and organizational skills and experience to your organization in a front-line, customer-support role.

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JUNIOR SOFTWARE ENGINEER
Equipped to deliver current education and training in computer-science applications delivered through enthusiastic, positive, “can-do” attitude and trainability.

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Project Manager
Delivering project-management expertise, along with unsurpassed business analysis and application design, development, and implementation proficiencies, to organizations seeking a dynamic, self-motivated professional to build winning partnerships that produce exceptional results.

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Your branding statement should guide your subsequent branding activities and can be used, not only on your resume, but also on your Web site, blog, social-media profiles, and other communication venues.

In their book Brand Yourself, David Andrusia and Rick Haskins present a simple formula for a branding statement: Skills + Personality/Passion + Market needs = Branding Statement. It’s a great formula, but not the only approach. A number of resources are available for helping you to compose a branding statement, also known as a brand positioning statement, including several at our Personal Branding & Career Self-Marketing Tools section. Especially see our Career Branding Tutorial beginning here and our article, Is “The Breakfast of Champions” in Your Resume?

Read more in our article Branding Your Resume.

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Consider including on your resume a branding statement that defines who you are, your promise of value, and why you should be sought out. A branding statement is a punchy “ad-like” statement that tells immediately what you can bring to an employer. Your branding statement should sum up your value proposition, encapsulate your reputation, showcase what sets you apart from others, and describe the added value you bring to a situation. Think of it as a sales pitch. Consider integrating these elements into the brief synopsis that is your branding statement:

• What makes you different?
• What qualities or characteristics make you distinctive?
• What have you accomplished?
• What is your most noteworthy personal trait?
• What benefits (problems solved) do you offer?

Read more in our article Branding Your Resume.

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This posting is a guest entry from The Career Doctor, Randall S. Hansen

Mauro writes:

I read an article of yours — Resume Critique Worksheet for Job-Seekers — and found it very interesting. I have been applying for quite a few jobs recently and have not had much luck getting interviews, and I think this has a lot to do with my resume. I know it can be improved a lot and was wondering if you could provide me with some critique given your knowledge and experience. I sincerely appreciate any help you can provide.

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The Career Doctor responds:

I’m sorry for your lack of job-searching success, but pleased that you have taken the time to analyze your situation and recognize that your resume is probably the problem. Anytime you are not getting job interviews, the problem generally lies with your resume or cover letter. (It could also be that you are applying for positions for which you are not qualified — or overqualified, but let’s assume that is not the case.)

I was kind of stunned recently when the results of a recent online poll revealed that almost 50 percent of business professionals thought their resume needed improvement. I can only imagine how high that percentage would be for all job-seekers.

Your resume is one of the most — if not the most — crucial career-marketing tool a job-seeker uses, and yet, as evidenced from the thousands and thousands of resumes I have seen over my career, many job-seekers just do not get either the importance of the resume or simply do not put the time in that is necessary to produce a resume that results in employer interest.

Sometimes, all it takes is some tweaking and minor adjustments, but other times, it is best to start from scratch. How do you decide? Get your resume professionally critiqued. If you are a college student or alum, go to your college’s career services office. Or, hire a professional resume writer (many will critique your resume at no cost). Or, even just ask some of the people in your network to critique for you.

Here are some suggested links for mastering the resume-preparation skills you need:

• Ten Easy Ways to Improve Your Resume
• Resume and CV Resources for Job-Seekers
• Resume Tutorials for all Job-Seekers
• Why Hire a Professional Resume Writer?

  A career change gives you the opportunity to sharpen the focus of your resume toward the new career or industry. Study ads and job postings in your desired new field, and frame your resume bullet points so that your skills and accomplishments in your current career can be seen as directly applicable to your new career. Use copious keywords that relate to your new career, and tailor your profile, headline, branding statement, or objective statement to your aspiration. Read more in our Frequently Asked Questions About Resumes: The Complete Resume FAQ.

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  Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

  

A current trend in resumes is to use a branding statement, sometimes in combination with a headline.

A “headline” atop your resume usually identifies the position or type of job you seek.

A branding statement is a punchy “ad-like” statement that tells immediately what you can bring to an employer. A branding statement defines who you are, your promise of value, and why you should be sought out. Your branding statement should encapsulate your reputation, showcase what sets you apart from others, and describe the added value you bring to a situation. Think of it as a sales pitch. Integrate these elements into the brief synopsis that is your branding statement:

• What makes you different?
• What qualities or characteristics make you distinctive?
• What have you accomplished?
• What is your most noteworthy personal trait?
• What benefits (problems solved) do you offer?

See a good discussion of branding statements and headlines, with samples, starting in this section of our e-book, The Quintessential Guide to Words to Get Hired By.

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Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

Here are ways to consider sharpening the focus of your resume:

• Use a branding statement or headline or both atop your resume.
• Add a profile/qualifications summary with keywords relevant to the job you seek.
• Add a keyword section relevant to the job you seek.
• Beef up portrayal of accomplishments and transferable skills. Be sure to spotlight skills that apply to what you want to do next.
• Use our Cover Letter and Resume Customization Worksheet to help you sharpen your focus.
• For college students and new grads: Consider adding class projects in your major (or other classes) that are applicable to what you want to do upon graduation.

Riskier options for sharpening your focus:

• Consider a chrono-functional format. Organize your resume around skills clusters that directly apply to the job you seek.
• Use an objective statement.

Read more in our Frequently Asked Questions About Resumes: The Complete Resume FAQ.

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Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.

What are the most important things to remember about writing an effective resume? They can be encapsulated in a six-letter acronym, FAKTSA, in which the letters stand for:

• Focus
• Appearance
• Keywords
• Transferrable Skills
• Accomplishments

Focus: A sharp focus is an extremely important resume element. Given that employers screen resumes for between 2.5 and 20 seconds, a resume should show the employer at a glance what you want to do and what you’re good at. In a study by the former Career Masters Institute (now Career Management Alliance), employers wanted resumes to show a clear match between the applicant and a particular job’s requirements. A “general” resume that is not focused on a specific job’s requirements was seen as not competitive. In a more recent study by CareerBuilder.com, 71 percent of hiring managers preferred a resume customized for the open position.

One way to sharpen focus is through verbiage at the top of your resume that instantly catches the reader’s eye and identifies the area(s) in which you can make a contribution.

This verbiage can take one of several — or a combination — of forms:

1. Objective statement: Described in more detail below.
2. A “headline,” usually simply the title of the position you’re applying for, which can be adjusted for every job you apply for.
3. A branding statement, a punchy “ad-like” statement that tells immediately what you can bring to an employer.

The headline and branding statement are often used in combination. Example:

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If you go with an Objective statement, it should be labelled as such and use language telling how you’ll benefit the employer. Something like:

Objective: To contribute strong _ skills and experience to your firm in a __ capacity.

You can read more about resume objectives in our article Should You Use a Career Objective on Your Resume?

Watch for additional information on resume enhancers in upcoming blog entries.

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Need help with your resume, cover letter, or other career-marketing document? Order today from Quintessential Resumes and Cover Letters, powered by About Jobs Resume Writing Service.